Affordable, comparable to top brands, liquid, mineral, studio and did I mention affordable. I fell in love with this line after finding it on the walls in Food4less all for only $1. Of course my bargain senses went off and I had to investigate this. I was a diva on a budget. Seven years later and it is still my go to choice of make up. Now away at college, I go online to eyeslipface.com and search the wide variety of choices for any occasion. For my everyday look there’s the tinted moisturizer that gives slight coverage while protecting and moisturizering the face. Theres also a mineral line that’s comparable to other mineral make up at half the cost ($20 for foundation, concealer, blush, and brush). For my night-time look there is a studio line with items such as the volumnizing mascara ($3) and the 100 eye shadow palette ($10). E.L.F. offers lines for everyone, from teens to make up artist and budgets from $1 to $10 per item. They are comparable to drugstore price and top shelf name brand quality and now with the holiday seasons they are offering their products with even more discounts (check out their site for their latest discounts). Also try Hautelook.com who features their line every now and then for even less than their website. Use the $1 essentials line to stuff the stockings with lip gloss and nail polish or place something under the tree with gift sets from $3 to $20. Happy Holidays!!!